Public relations: visibility and recognition

Public relations: visibility and recognition

Black history is also German history. One of the cross-sectional tasks of the Center of Competence for Anti-Black Racism (ASR) is in addition to communicating anti-racist formats and offers to the general public, making them visible and recognizing the centuries-old presence of people of African origin in Germany. In order to be able to lead the discourse on ASR at present, an examination of its historical dimension is essential. At the same time, ASR must be recorded theoretically and made speakable and (further) communicable for the different target groups of the competence center.

In the German majority society, but also among members of the black and other groups affected by racism, there are great knowledge deficits regarding the history of German and European colonialism and its continued effectiveness. The entanglement of Europe, as well as the German precursors in the transatlantic enslavement trade, which was legitimized by anti-black ideologies and pseudo-scientific racist research, continues to play a central role in today's anti-black social structures and attitudes. Only through the consistent visualization of such relationships will it be possible to combat ASR with the help of knowledge transfer and targeted campaigns in public space and to constructively influence the image of black people in society and to shape it differently and in a contemporary way.

Good public relations work is an elementary basis for action, especially for socially and educationally motivated and committed actors. The competence center wants to intervene in social processes, draw attention to deficits and grievances and win other people, organizations and networks as active supporters. Through successful public relations and strategic partnerships, the Competence Center Racism Against Black People can raise public awareness and motivate people to participate and rethink their own and collective critical reflection on ASR.